Art: Fail Harder at Wieden + KennedyPosted: March 15, 2012
I recently watched the Art & Copy documentary which is about advertising and inspiration. One of the images and ideas that really caught my attention was this sign at the Portland offices of Widen + Kennedy.
The mural “reminds us of the importance of failing during the creative process”. Look closely – beyond the words – can you guess what was used to form the script?
Clear push pins. 100,000 of them. Pretty amazing, right? The video below shows us how it was done and how many people were involved in the process.