Design: Seven Continents

adjustable wall display unit at Seven Continents

A few weeks ago I had the incredible opportunity to have a guided tour of Seven Continents. This Canadian company, established in 1977 and based in Toronto, manufactures mannequins, bustforms, furniture and display fixtures for the likes of Victoria’s Secret and Nordstrom. When Brooklyn from Seven Continents invited me to tour the showroom and factory, I really had no idea what I was getting myself into. Mannequins might be cool, I thought, and I’m usually up for a new learning experience, but mannequins, really?

mannequin forms on display at the Seven Continents showroom

Anyway, I’m thrilled to say that visiting Seven Continents was a very fascinating experience for me!

Mannequins are everywhere in the Seven Continents building – in all sorts of forms and colours and at every stage of production.

Here are the getSMART and PM Sasha mannequins all finished and styled:

getSMART dressed by Cydelic by Choryin

The PM SASHA with Colette Harmon Jewelry

And here are some mannequins at various stages of production:

Here is Athena – in her most original form:

It appeared to me that the mannequins had personalities of their own and it seemed as though Brooklyn talked about them as if they were real people (I’m not going to lie – it did take me a bit of time to get used to seeing Athena and others all dressed and just hanging out around the building.) The dressed-up mannequins, many positioned as if holding intense conversations, didn’t seem to phase anyone in the office but me.

In addition to the various mannequin forms, Seven Continents designs and manufactures an ever-evolving collection of store fixtures and furniture.

The SPUNBOOTY fixtures, made out of bamboo, is a great collection to feature fashion accessories. The Bodality model is used for purses and the Ovality and Wavality duo is designed to display belts (and are not used as lamps, as I mistakenly thought!).

The SPUNBOOTY Collection

The showroom at Seven Continents includes a handful of pop shops where clients can see how the mannequins and store fixtures might be put to use in store. One of my favourite of these pop shops was the one below. The wall of movable wire arms really makes an impressive visual impact.

Pop Shop at Seven Continents

The factory floor at Seven Continents includes a group of dedicated technicians, engineers, painters, and upholsters who work together in an open, bright, and well-organized space. I was drawn to the rows of fabrics!

And there you have it – a very quick behind-the-scenes tour of the Seven Continents showroom and factory.

a collection of fixtures at Seven Continents

Many thanks to Brooklyn B. and the Seven Continents team for arranging my visit and for taking the time to show me around.

Photos by Jordana.


3 Comments on “Design: Seven Continents”

  1. Johanne says:


    This is amazing amazing amazing! What a cool tour- the mannequins are so lovely and I know what you mean about the personality factor! What a lucky view into this creative industry- so excited that you shared these with us. Thank you!

  2. Diego says:

    This is great! Lucky you!

    You gave me a wider perspective on their work… Thank you for sharing your experience!

    • Jordana says:

      You are more than welcome. I had a brilliant time during my visit to Seven Continents. I had NO idea what was in store for me. Much more than plastic mannequins, let me tell you! Glad you enjoyed my review. Have you worked with the company?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s